As skiing become more popular and started to reach a wider audience in the 70s the advent of ski wear manufacturers developed along with it. The manufacturers that came to be at this time generally focused on either technical performance for hard core skier athletes or hi end fashion for lifestyle type skiers who enjoyed lunch on the mountain and the après-ski party as much as the actual skiing. These separate focuses tended to meet the needs of these different skier groups and their ski wear needs for decades, until these groups started to blend. With advances in ski technology, skiing became easier and more accessible for more people. The level of enthusiasm for skiing hard began to infiltrate the lifestyle skiing group as well as the hard core skiers began to seek clothing that looked good as well as performed.
In addition to the needs of the skiers being different in the early stages of skiing fashion, the materials used for performance ski wear did not lend themselves to designer ski wear. The early waterproof/breathable materials such as GoreTex were stiff as a board and not easy to manipulate into flattering cuts and styles. Insulation materials were limited as well, and anything that provided substantial warmth was very bulky. Women are generally much lighter than men, and with less body mass have a harder time staying warm. So a ski jacket that provided enough warmth to keep a female skier warm in mid winter conditions tended to look like a stay puff marshmallow.
Flash-forward to the new millennium and a new breed of performance ski wear in a designer style delivered by the next generation of manufacturers. An iconic example of this next generation is the Swiss ski apparel company Kjus, whose motto is “Uncompromising Skiwear”. These words say it all, Kjus is “Uncompromising” in that they deliver the best in not only performance: freedom of movement, warmth and keeping the skier dry, but “Uncompromising” in style, delivering designer ski wear with bold colors, clean lines and style you would be happy to wear.
This is reflected in the Brand Ambassadors who work with Kjus to developd the worlds best ski wear. They are world-class athletes and Olympic champions as well as multiple winners of the World Cup Races in all disciplines Slalom, Giant Slalom, Downhill, Super-G and Combined. Then we should not forget the legendary “Hahnenkamm” race that has been running since 1930 in Kitzbühel, Austria, the forefather to World Cup ski racing. Professional skiers Didier Cuche, Lara Gut LasseKjus and Bode Miller, make up the Brand Ambassador team, by incorporating their expertise it helps Kjus to deliver the best technical skiwear. Apparel made from their innovative 3-d stretch fabrics has raised the bar in performance, with a perfected KJUS fit and superior comfort. These athletes are partnered with Kjus not only because they have success on the hill, but they embody the lifestyle of a “Professional Athlete” and Kjus designer styles represent them off the slopes as well as it works for them on the slopes.
Kjus designs two major categories of ski jackets and pants for each season, the Outdoor/Freeride collection and the Spirit Collection.
The Spirit Collection has an elegant and keeps you pleasantly warm. With a modern cut stitching creating a sporty- feminine silhouette that women love. Removable fur trimming on the hood is another popular feature of the down jackets in this collection and accentuates its femininity. The matt exterior is elegant yet subdued, providing an exceptionally class appearance for ski wear. The fashion-conscious lady can choose from a variety of the season’s hottest colors. KJUS premium down provides exceptional warmth and detachable hoodsprovide versatility.
In the Outdoor Collection the melange look gives the Snow bank Jacket a certain something special in terms of appearance, while the modern stylish jacket also has excellent technical features. While the women’s Sapphire skiis a jewel on the slopes and in the lodge. It sparkles through its innovative material selection that gives this ski jacket a clean modern look. The accentuate striping and details in contrasting colors giving the coat highlights, all this without sacrificing the technical performance, functionality on the mountain is guaranteed by the KJUS FAST® stretch and Prima Loft ®ONE insulation material.
If you are ready to upgrade your ski wear and you also demand the best in design and performance then Kjus ski jackets and pants should be first on your list. Hamilton Sports in Aspen, CO is a proud retailer of Kjus Ski Wear, stop by our ski shop or visit us online at Hamilton Sports
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